Chosen by GB ex Olympian Skier, Chemmy Alcott. "I spend loads of time standing still training ski racers, that means hours in subzero temperatures. The only way to deal with the cold is layering up in merino. Worn against the skin, it regulates your temperature, it’s soft and comfortable, it traps air and warms it up - it really is Magic Merino. The beauty of Snow Finel is the ability to layer up without adding masses of bulk under a ski jacket... every layer works alone or by perfectly pairing together. I love the eye-catching designs Louise creates, they take me effortlessly from mountain to chalet or even in front of the cameras"