Our Story

Founder Louise on why she started Snow Finel skiwear.

Snow Finel was born out of a demand for layers that balanced my temperature in the most extreme and variable alpine conditions, and also looked stylish and stood out of the crowd at lunchtime or apres.
100% British, the jumpers are designed by me and manufactured in the UK. The unique look combining luxury merino wool, signature zips and embroidery, effortlessly take mountain action to apres ski. 
Merino was the obvious choice as it allows the body to naturally regulate its temperature during exercise. Soft and seamless, Snow Finel garments are combined to ensure the perfect match for all levels of exercise. 
Merino wool has an extra quality which really is unique and was to become the absolute building block of Snow Finel; it is ideally suited to layering.
Because the fibres are so soft and fine, the light weight base layers can be worn comfortably all day next to the skin. Then, depending on the conditions of the day, a mid weight layer can be added on top without creating any extra bulk and or a gilet if you are prone to the cold.
The seamless design is so comfortable to wear, that even with two or three Snow Finel layers you can remain the right temperature all day long – the perfect combination for adventure. 
Starting from small beginnings, the Snow Finel collection has grown and evolved through listening to what customers want and through unique product development tested on the slopes by the Snow Finel team. The bottom line is we are skiers who design functional but gorgeous kit for outside adventures. 
The range now includes base layers, mid layers, tanks, gilets and classic ski jumpers - perfect for stylish skiers on and off the slopes.
It gives me great pleasure to announce that four times Olympian and seven times British National Champion, Chemmy Alcott has designed her own jumper with Snow Finel, called the Chemmy. The perfect combination of athleticism and style, Snow Finel Brand Ambassador Chemmy graced our screens on Ski Sunday all last season wearing Snow Finel products which she immediately recognised are ideally suited to the constantly changing alpine conditions.
This season Graham Bell is joining the Snow Finel team, Britain’s all round favourite male skier as well as five times Olympian. It means so much to me that these incredible professional skiers, chose to wear and represent Snow Finel.
Thank you for visiting Snow Finel and reading Our Story, I hope you enjoy wearing your Snow Finel skiwear. Happy Skiing!