Our Story

Snow Finel was born out of a demand for layers that balanced my temperature in the most extreme and variable alpine conditions, and also looked stylish and stood out of the crowd at lunchtime or apres.

100% British, the jumpers are designed by me and manufactured in the UK. The unique look combining luxury merino wool, signature zips and embroidery, effortlessly take mountain action to apres ski fun AND outdoor adventures to warmth of inside. Merino was the obvious choice as it allows the body to naturally regulate its temperature during exercise. Soft and seamless, Snow Finel garments can be combined to ensure the perfect match for all levels of exercise. 

Merino wool has an extra quality which really is unique and was to become the absolute building block of Snow Finel; it is ideally suited to layering. Because the fibres are so soft and fine, the light weight base layers can be worn comfortably all day next to the skin. Then, depending on the conditions of the day, a mid weight layer can be added on top without creating any extra bulk and or a gilet if you are prone to cold. The seamless design is so comfortable to wear, that even with 2 or 3 Snow Finel layers you can remain the right temperature for you all day long – the perfect combination for outside life. 

Starting from small beginnings, the Snow Finel range has grown and evolved through listening to what customers want and through unique product development tested on the slopes by the snow Finel team.

The bottom line is we are skiers who design functional but gorgeous kit for outside adventures. 

The range now includes base layers, mid layers, tanks, gilets and classic ski jumpers - perfect for stylish skiers on and off the slopes.

The exciting growth of Snow Finel in the past 4 years proves I was not alone in my desire for the perfect all round range of ski jumpers and I am thrilled and humbled in equal measure by the enthusiasm and loyalty of the ever increasing tribe of sworn Snow Finel wearers.
It gives me great pleasure to announce that 4 times Olympian and 7 times British National Champion, Chemmy Alcott has designed her own jumper with Snow Finel, called the Chemmy
The perfect combination of athleticism and style, Snow Finel Brand Ambassador Chemmy graced our screens on Ski Sunday all last season wearing Snow Finel products which she immediately recognised are ideally suited to the constantly changing alpine conditions.
Which brings me to even more exciting news as this season, Britain’s all round favourite male skier as well as five times Olympian, TV presenter and adventurer, Graham Bell is joining the team as a Brand Ambassador.  It means so much to me that these incredible professional skiers, with access to literally the best ski kit in the world have chosen to wear and represent Snow Finel jumpers.

We are so looking forward to working with both Graham and Chemmy throughout next season and our new relationship with Graham has an extra bonus in that we have started working with a charity close to his heart, Snow-Camp, which empowers young people to take up and benefit from snowsport.

Founded by Dan Charlish in 2003 Snow-Camp are an exceptional UK charity delivering imaginative programmes both in the Alps and UK snowdomes across a combination of skiing, snowboarding, education and vocational opportunities to support and empower inner-city young people.

Snow Finel have designed a range with a new turquoise colourway, and a percentage of the sale of every jumper will help support Snow-Camp and its inspirational work. You can find them on the website with all this season’s new range.


Because nature is still open...